As far as the Ministry of Defence is concerned, so long as you take the line given by it you are fine and if you don't, you are an anti-national.

The other ministry which equally effectively manipulates the media is the Ministry of External Affairs. When they take you on a summit being attended by Atal Bihari Vajpayee, they ply you with the choicest whiskey and caviar on the flight and in turn it is expected that you will follow hook, line and sinker what the ministry is saying.

—Rajdeep Sardesai

The first difference between newspaper and television journalism is that a newspaper can have 10 pages, or it can even have 50 pages. This means that there is a lot of scope to give news in a newspaper. But television news channels have only half-an-hour or one hour news bulletins and the entire punch of the news has to be brought out during this time, so there is a big debate on what to telecast and what not to telecast. 

When a television channel says that it broke a story and reached the spot first, what it is trying to say is: 'please only watch our channel'. In television, it is very important that what our channel is showing is seen by a maximum number of viewers.

—Alka Saxena

TV has added a new dimension to investigative reporting. Even newspapers which could create tremors in the high-voltage circle of power by investigative reports, also take to visualizing their reports, as did the Indian Express in the case of the Judeo expose. The Tehelka expose sealed the fate of Bangaru Laxman; corruption in the subordinate judiciary has also been highlighted by a private news channel. Washington Post's Bernstein and Woodward became heroes overnight by their expose of the Watergate scandal that led to Nixon's exit from the presidency. Eden Smith of Britain had also to bow out of the prime minister's office after the Suez Canal expose. But now people want to see to believe. It does not mean that newspapers cannot do investigative reporting anymore but their job has become more cumbersome after the advent of television.

—Sudhanshu Ranjan

Throughout history, empires have needed a sophisticated ideology to sustain themselves and grow. Capturing the mind and imagination of people has been more important than winning territories. This requires an effective communication strategy. Empires need willing buyers of their ideas and products to help fuel their drive to find new markets beyond their current territories. Their products, like their military action, require cultural acceptance. Beaten to submission in wars, the conquered accept the superiority of the winner, but cultural conquest of the vanquished is difficult and distant. 

—Uday Sahay, Pavan Choudary and Amit Sharma