Calling the initiative a ‘social movement for sanitation’, Ms. Caroline Den Dulk, Chief of Communication, UNICEF India said, “The idea of team and team play is at the core of the Team Swachh initiative and it leverages the vast passion of the sport in the country to advocate toilet use and save lives of children.”

Earlier in October 2015, the ICC Cricket For Good and UNICEF launched a five-year global partnership in New York. They decided to engage the broader cricketing community to empower children and adolescents. In particular, during the many ICC events over the next five years, they will develop and implement various community outreach programmes and initiatives in collaboration with coaches, cricketers and cricketing personalities.

Kolkata

Once again in February, a specially designed double-decker bus carried the children from local NGOs and Indian cricket team players Manoj Tiwary and Shubhlakshmi Sharma. The Indian cricket players interacted with fans as the cavalcade made its way to photograph themselves with the ICC Trophies. Playing cricket-based games with the children along with advocating the use of toilets, Manoj Tiwary and Shubhlakshmi Sharma engaged with the children when sharing cricketing tips and discussing the importance of hygiene and sanitation in the specially designed Team Swachh WASH clinic set up inside the Eden Garden cricket stadium.