Speaking on the growth prospects for the appliances major, he said that the company was able to log double-digit growth last year and expects a similar performance in 2021 on the back of its continuous innovations and revamp in operations. As a brand, he said that the foremost priority of the company would be to ensure the safety of its workforce. “We will also carefully reflect upon the year gone by in order to develop new efficiencies required in the ‘new normal’,” he said. Further, redesigning its training and development programmes and evolving its business models to keep up with the times is on the company’s agenda for this year. The CEO told IANS that Usha International’s business has returned to normal and its expansion strategy is underway.

“We have made the required investments for expanding our retail footprint across platforms and retail formats across India. As we expect social distancing to remain the norm even in the coming year, we are also strengthening our display and assortment along storefronts so that consumers can explore the display from outside without the need of stepping inside the retail outlet,” he added.

—Rituraj Baruah