Amit Agarwal, Senior VP and Country Head for Amazon India, said: “It’s humbling to see over 10 lakh small businesses associated with Amazon in India. This year has been unprecedented and has impacted the way we work and live. Yet, we remain inspired by the undying entrepreneurial spirit, creativity, resolve and trust in us of businesses, creators, authors, etc. to overcome challenges and grow,” he said.

Agarwal said that technology adoption and digitisation will continue to play a crucial role in offering expanded access and opportunities to SMBs, and Amazon India remains committed to invest and partner in their success. Manish Tiwary, VP of Amazon India said: “Through this challenging year, we introduced several innovations and measure to help our SMB partners serve customers and it is the customer trust and engagement with Amazon that reflects in the success of lakhs of entrepreneurs, small businesses and content creators included in this report.”