According to Prabhu Ram, Head-Industry Intelligence Group (IIG), CMR, though the new iPhones did not debut in the quarter, the iPhone SE 2020 and the iPhone 11 have continued to perform exceptionally well, and contributing to as much as 70 percent of Apple’s shipments through Q3 2020. “Going forward, Apple will be able to keep the momentum up with its new online store, and the strong response that iPhone 12 series has got in terms of pre-orders,” Ram told IANS.

The newly-launched iPhone 12 and 12 Pro for which pre-orders were thrown open in India on October 23 have done tremendously well at Apple Authorised resellers who have received record pre-orders riding on cool, exciting offers. Trade sources revealed on Wednesday that the pre-orders for the new iPhones this time are super high and the authorised sellers were set to hand over the new iPhone 12 and iPhone 12 Pro on Friday to those who pre-booked it in the country.

iPhone 12 in 64GB, 128GB, and 256GB models in blue, green, black, white, and red—starting at Rs 79,900—is available for Rs 73,900 with HDFC Bank’s cash back offer for the 64GB version. iPhone 12 Pro in 128GB, 256GB, and 512GB models in graphite, silver, gold, and pacific blue—starting at Rs 1,19,900—is available for Rs 1,14,900 with HDFC Bank’s cash back offer for the 128GB version.