Continuing its stellar performance in the India premium smartphone market, Apple led the premium segment (Rs 30,000 and above) surpassing OnePlus even before its flagship launch in Q3.

Driven by strong demand for its affordable premium iPhone SE 2020 and iPhone 11, Apple maintained the lead in the premium segment on the back of attractive discounts and cash back offers in India, according to Counterpoint Research.

“Apple has fully understood the price-conscious market and is slowly yet steadily making inroads in the Indian premium smartphone segment with offerings like new iPhone SE 2020 and attractive offers on hot-selling devices like iPhone 11,” Tarun Pathak, Associate Director, Counterpoint Research, told IANS.

“Its upcoming flagship iPhone 12 will further strengthen its position in the coming quarter,” he added.