November 2020 \ Business & Investment \ BUSINESS—FOREIGN INVESTMENT
Microsoft, Eros deliver internet to rural India

Microsoft in November announced that it has successfully ...

Mr Ali Hussein

Consumers then connect to these hubs to securely download content to their mobile devices without internet connectivity. By using this system, consumers in low connectivity regions could access Eros Now’s rich media content and pay for services in modes they prefer, the companies said.

“The association with Microsoft to utilize its cloud-enabled last-mile content delivery enables Eros Now to lead the space by tapping the underserved potential customer base in low bandwidth areas and continue catering to market demands,” said Ali Hussein, CEO, Eros Now. In the coming months, the companies will expand the test to additional providers to ensure consumers across India can access this service.




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