Microsoft in November announced that it has successfully delivered the internet, in partnership with Eros Now as a pilot project, to the customers in the low-internet geographies in India. The month-long pilot project leveraged Microsoft Azure, content from Eros Now and commerce capabilities from Novopay, a digital transaction partner, to drive the reach in remote geographies, ensuring last-mile content delivery for browsing and downloading.

“By helping customers in low bandwidth locations across India access the content of their choice, we can expand retail distribution opportunities, help media partners connect with more customers, and help customers connect with stories and content they love,” said Ravi Krishnaswamy, Corporate Vice President – Azure Global Industry, Microsoft. In this pilot, Eros Now uploaded content to a central content repository, built on Microsoft Azure that can quickly process large volumes of data to distribute to hubs.