New York chapter of Association of Indians in America (AIA) organizes probably the largest Diwali Mela outside India with an estimated attendance of over 100,000 people during the daylong event at the South Street Sea Port, Manhattan. The association also arranges extravagant display of live fireworks illuminating the east river and New York City skyline. Times Square, New York is a popular tourist destination. In 2013, Diwali was celebrated there for the first time. Indian Americans from the tri-state area flocked in thousands to see the day-long extravaganza, showcasing Indian culture, cuisine, music and fashion. Nita Bhasin, president of ASB Communications, who organized the event, arranged for Bollywood celebrity actor Ranbir Kapur and music director Shankar Mahadevan who sang for the audience. She also provided entertainment with live Indian dances and music throughout the afternoon. Dallas Indian Cultural Society, in 2007, organized Diwali Mela celebration of epic proportion at Dallas Cowboys Stadium in Texas. The founder, Satish Gupta, prefers to call the celebration, “spirit of India” which attracts 40,000 to 50,000 people who get glimpses of the rich Indian culture at play, including the traditional staging of Ram Lila and burning of Ravana’s effigy. It was a mammoth event, unique with no parallel to it in the United States. The society has been organizing the Mela annually sometimes excelling their prior year performance by attracting more people and adding more attractions.