Mr Abhijit Bose

According to Mr Abhijit Bose, India Head, WhatsApp, small and micro-enterprises are providing the majority of jobs in the country and driving economic growth. “We’re excited to play a role in helping to match the enormous talent and ambition of Indian entrepreneurs with the opportunity of a very strong domestic consumer base - and to make it easier to tap a vibrant global market,” Mr Bose told IANS.

Ms Poonam Bir Kasturi has made home composting a habit for thousands of people globally with Daily Dump, India’s first home composter for urban spaces, which she designed in 2006. Daily Dump offers pioneering solutions for decentralized waste management. Its range of composters, segregation products, books, services and awareness material enable people’s change in behaviour to harm the environment less. The company has a dedicated WhatsApp Business number for customers to connect for any queries, support, information and other details, and also use WhatsApp Business groups to connect as a team internally and with partners in different parts of the country. “We have many customers who reach out on our helpline with photos and we give them live demos on what to correct,” Ms Kasturi said.

According to Mr Will Cathcart, Global Head of WhatsApp, India is producing a new generation of small businesses and micro enterprises that are shaking up markets, growing economies and boosting jobs. “We’re excited to see what more people are doing with WhatsApp, particularly in India, to grow their business and support their local communities,” he said during his India visit in July 2019.