Google Pay which reported 55 million monthly active users in India in May has set eyes on tapping over 12 million ubiquitous kirana stores to write its next India growth story, a top company executive said in August. According to Ambarish Kenghe, Director, Product Management, Google Pay, India, more and more people are embracing Google Pay and the aim is to tap into the small and medium businesses (SMBs) and the neighbourhood kirana stores, thus empowering both the merchants and the consumers go digital in a seamless and secure way.

“The idea is to empower more Indians as digital becomes new cash for millions in the country. The Unified Payments Interface (UPI) helps you pay at the neighbourhood kirana store and after leading the peer-to-peer (P2P) digital payments market, peer-to-merchant (P2M) market is we are currently looking into,” Mr Kenghe told IANS.
Nearly 90 per cent of the retail market in the country is currently unorganised—a market that, if goes digital in coming years, will open new avenues for the digital payments firms.

India recorded an accelerated growth rate of over 50 per cent in the volume of retail electronic payment transactions in the last four years, according to a latest report by the Reserve Bank of India (RBI). The growth in 2018-19 was largely due to the steep growth in Unified Payments Interface (UPI)-based digital payments.