Earlier this year, the company launched ‘M’ series smartphones aimed specifically at the millennials, which, according to the company, sold out immediately as soon as they were on sale on Amazon.in. “Our millennials thankfully recognise many of the world’s-first innovations that we have brought in our premium Galaxy S10 series,” Mr Singh noted. Riding on the success of Galaxy S10 series, Samsung India saw a massive jump in market share in the premium smartphone segment in the first quarter of 2019 — clocking 68.9 percent market share (by volume) and 65.9 percent (by value). In the month of March alone, the company clocked 76.5 percent market share (by volume) and 77 percent (by value) in the over-Rs 30,000 price segment in the country.

After losing out to Chinese smartphone maker OnePlus for three quarters in a row, Samsung regained the top spot in the Indian premium smartphone segment in the first quarter of 2019, said Counterpoint Research. The company is working hard on building millennial-friendly capabilities like “Live Casting” in its devices, said Singh.