To this end, the registration of the Champagne appellation, which was renewed recently, “is a recognition of the reputation of Champagne wines on Indian territory. It’s also a guarantee for Indian consumers of the origins of the wines,” added Perrin, who joined The Comite Champagne in September 2014 after an extensive career in diplomacy and international business development.

Speaking about the impact of the association on India-France relations, Perrin said Champagne has had a strong connect with India “and it perhaps showcases best the French art de vivre. We hope that this relation will only grow and strengthen in the future”.

How does he foresee the roadmap for the future?

“As India emerges as a global economic power, Indians who are likely to consume luxury products should increase in the coming years and wines play a growing part in the drink sector. There is a strong potential, despite high taxes, for Champagne wines which have grown steadily over the years.

Educational tools, including e-learning like the ‘Champagne Campus’ app, have been developed by The Comite Champagne to educate a wide audience, both in France and abroad, about the wine-growing region of Champagne, the vines, winemaking process, tasting et al. These will help more Indians approach champagne with more confidence.