In 2012, Samsung became the leader in mobile phones in the country and the Noida facility rolled out the first-ever “Galaxy S3” device. Today, Samsung is the market leader across mobile segments. The company currently has over 10 per cent of its overall production in India and aims to take it to 50 per cent over the next three years.

“For Samsung, India is among the top five smartphone markets globally. The US is saturated and Korea and Brazil are not growing significantly. India is a big opportunity across price segments, including 2G feature phones. It makes sense for Samsung to build a bigger manufacturing base here,” Mr Jaipal Singh, Senior Market Analyst, IDC, told IANS.

“They are now looking at building a complete ecosystem. After smartphones, they can go into building top-of-the-line products in other categories like TVs, refrigerators as advance manufacturing in India still lags behind. With the new facility, Samsung is going to have an edge over its rivals,” Mr Singh noted.