You wish to shift from being a production based organization to marketing oriented organization?

Yes, once I produce something I have to market it. Earlier, we were catering to the business to business model. But the value addition comes from branding. Now that NTC is gaining considerable ground in manufacturing, it would be advisable for the organization to enter into areas where products can be made available to consumers, and brand is created. NTC already owns a lot of brands which are very popular even today, such as Shahzada, Shahzadi, Organdie of Tata Mills and Finlay. These are the brands which have got immense value and it is the responsibility of NTC to see that these brands survive.

We have a focus on overseas Indians and we want to bring in more investments from overseas Indians. As you know the Government of India also spares no efforts in engaging with NRIs. How can NRIs collaborate in the NTC growth story?

We have units that are not viable for operations because of cost and other factors. If we consider at any point of time to use those assets for expansion and modernization in some viable business model, NTC may not be requiring cash resources or Government financial support but NTC would definitely like to be involved in technology import, as required. So we would collaborate with those people who can bring the latest technology for mass production to meet these Indian needs and support the Government of India’s ‘Make in India’ initiative.