In order to penetrate this huge market within the Government sector, you would, of course, have to compete in the open market…

We have already started demonstrating our products and capabilities. Lot of this happens to be in the segment of extreme climate clothing, fire protection clothing, and specialized needs for the Army and Navy. We are entering into collaborations, importing technology and indigenizing it. The military and ITBP, and other paramilitary bodies are in dire need for the material before the onset of winter months. We have provided samples, they are under trial. Once our products are approved, we expect good orders through open channel.

NTC looks to nearly double its turnover by 2016-17, you wish to consolidate in power loom, handloom, and handicrafts sector and bring indigenous products to its customers. Kindly elaborate…

NTC was formed to consolidate mills and take them to their optimum performance levels. Traditionally, NTC has been marketing the mill products. Having done that, NTC can definitely consolidate in the handloom and power loom segment. There are integrated mills which consume, and the power loom sector that buys yarn and converts it into cloth. NTC is already feeding the power loom sector. NTC has not been in handloom sector because there is a dedicated corporation called NHDC (National Handloom Development Corporation). On the other hand, there are two specially created corporations, HHEC (Handloom and Handicraft Export Corporation) which takes care of hand loom exports, and the Central Cottage Industries Emporium. They are working on those levels. If need be NTC would definitely join hands with these corporations. We operate 86 stores.

Will institutional sales will be the thrust of NTC in coming years?

Yes, I see a great future in institutional supplies to various Government departments and institutions. All across, there is a need for janta dhoti, blankets for the poor, uniform supply for Government and schools. The Government is focused on helping the lower strata of society. This is where NTC wants to pitch in by giving Government value for money.