Several entrepreneurs are flourishing in this $30 billion industry. They publish yoga magazines, yoga books, produce TV shows, make DVDs, video games and apps, manufacture yoga clothes, yoga artifacts, yoga furniture and furnishings, yoga foods, yoga tea, yoga energy bars, and hundreds of products and services. The proliferation of yoga products, DVDs, and internet has made yoga accessible by one and all. Hundreds of yoga websites have all kind of information about yoga, from health and wellness to spiritual and show simple to complex poses. Several New Age gurus, who travel across the globe, have contributed to yoga popularity. In the United States, best-selling author Deepak Chopra has significantly contributed to Indian meditation philosophy and yoga going mainstream.

Yoga has gone through several ups and downs during the last sixty years but now has earned well deserved respect and recognition. At its core, yoga is both a physical and spiritual practice. But for most Americans, yoga is a workout system that consists of a series of stretches, poses, and postures to tone and shape one’s body.