The digital advertising market in India is likely to grow 30 per cent on a year-on-year basis to 12,046 crore in 2018, a report in May has said. In 2017, the market rose to Rs 9,266 crore, 27 per cent higher than in 2016, according to the “Digital Advertising in India 2017” report. It was jointly published by the Internet and Mobile Association of India (IAMAI) and Kantar IMRB. “The growth in spends on digital advertising is expected to continue at a CAGR (compound annual growth rate) of 30 per cent to touch Rs 12,046 crore by December 2018,” the report said.

It further said expenditure on digital advertising is about 16 per cent of the total expenditure in the advertising market in the country. Sector-wise, the banking and financial services institutions lead in terms digital advertising with an expenditure of around Rs 2,022 crore followed by e-commerce, telecom and travel. According to the survey, brands and organisations spend most on online searches for digital advertising.