The President of LABA Jaspal Singh Minhas has announced that George at ASDA based at Magna Park in Leicestershire is now a patron of LABA. The contract was signed at the LABA Women Awards 2014 launch ceremony.

Fiona Lambert the Brand Director at George said “we are absolutely delighted to forge this link with LABA and the vibrant communities it represents. It is based on a sound business proportion of meeting customer needs, as an employer and increasingly as partner is supply chains. At George we are keen to be an integral part of the local community. In Leicester and Leicestershire the British Asian community makes a significant contribution to the economic vitality of the region and the country. I am absolutely delighted that George will be LABA’s patron in supporting a number of activities, including an award for the prestigious Women’s Awards in October 2014” confirmed Fiona.

“Added to this said Jaspal Singh Minhas “we are developing a number of initiatives around recruiting young people to join the world of fashion and design. Jointly hosting seminars and roadshows with George at local schools, colleges and ASDA local stores.”