GIVING BACK—THE TARSADIA FOUNDATION

In 1999, BU established the Tarsadia Foundation that supports non-profit organizations with programs and projects that provide educational opportunities for the underserved, promotes health and well-being of the community, and helps employ the employable through economic empowerment. It works to improve people’s lives through grant funding, promotion of philanthropy and strengthening capabilities of non-profit organizations. Personal involvement by all Tarsadia family members is a key element of the organization. Having handed over the reins of Tarsadia Investments to his sons Mayur and Tushar, BU is very much focused on the activities of this Foundation.

Just as big as his desire to do something for the community has been his feelings for his extended family. Unlike many who forget relatives after making it big, BU has pulled in as many as 80 members of his larger family into his scope of operations, a sign of a man that truly has a big heart and wants to give his near and dear ones a chance to grow as well. Of them, over 50 members are directly involved in Tarsadia Foundation (TF). Since TF offers grants for community projects to registered non-profits, family members are involved closely with the process. Also, they do on-ground monitoring of the projects. Apart from adults, even children as young as nine years are welcomed on the Board and are encouraged to be a part of philanthropic activities from an early age. TF beneficiaries are mainly underserved communities in and around Orange County and Los Angeles.