“The railroad tracks divided the town by race,” Haley starts in the video message with a reference to the town where she was born. “I was the proud daughter of Indian immigrants, not black, not white. I was different. But my mom would always say your job is not to focus on the differences, but the similarities. And my parents reminded me and my siblings every day how blessed we were to live in America.”

Haley calls for the Republican Party to rediscover itself saying the party has lost the popular vote in the last seven of the eight presidential elections. “That has to change,” she said, “It’s time for a new generation of leadership to rediscover fiscal responsibility, secure our border and strengthen our country, our pride and our purpose.”

One of the seven party nominees who lost the popular vote was Trump, who Haley is up against. But she did not name Trump neither in a positive way for giving her the UN ambassadorship, which allowed her to add foreign policy to her resume; and nor in a negative way, because she tried that once and came to much grief for it because much of the Republican party base remains with the former President.

But Haley did seek to align herself with the so-called “anti-woke” faction of the party, that has been fighting waging a war against a fictional challenge from those who, according to these Republicans, seek to make American feel less proud of themselves because of the country’s history of slavery by teaching “Critical Race Theory” in schools.

“Some look at our past as evidence that America’s founding principles are bad. They say the promise of freedom is just made up, something our ideas are not just wrong, but racist and evil. Nothing could be further from the truth,” she said.

There was then the traditional Republican call for a muscular American abroad. “Some people look at America and see vulnerability. The Socialist left sees an opportunity to rewrite history. China and Russia are on the march. They all think we can be bullied, kicked around,” Haley said. “You should know this about me. I don’t put up with bullies. And when you kick back, it hurts them more if you’re wearing heels.”

“I’m Nikki Haley and I’m running for President,” she said in conclusion.