NEW DELHI: The year 2021 was one of resiliency for India’s real estate market as it enjoyed fundamental tailwinds arising from softening home loan interest rates, a buoyant capital market, liquidity infusion and a record FDI flows.

Home sales in the top seven housing markets rose 71 per cent (year-on-year) last year, with 237,000 units sold in 2021, thus reaching 90 per cent of pre-Covid 2019 levels according to data from Anarock Property Consultants.

IANS spoke to Jyothirlatha B, CTO of Godrej Housing Finance, to get her insights on the trends of the entire ecosystem witnessing digital transformation and how they plan to cater to their digitally-savvy customers going forward. Godrej Housing Finance was launched in November, 2020 and has primarily forayed into the ticket size of Rs 40 lakh-Rs 1 crore.

Over the last year, the digital journey for the financial services sector has gathered pace with customers not only accepting the technological changes but demanding more from the companies. Can you tell us how digital strategy and innovation is aligned to your overall business growth strategy and improving customer experience?

Over the last year, we have been observing an increase in customer inclination towards low touch digital processes. They are becoming more digitally savvy and now expect an experience which is personalized, touch-free yet seamless. This transformation of consumer consumption urged many businesses, including ours, to pivot.

We, at Godrej Housing Finance too, in line with our business strategy, adopted a tech-first strategy to remain relevant in this competitive market. To encapsulate, technology has become the cornerstone of financial products and services — an enabler in facilitating growth across functions and customer acquisition by addressing the needs and demands of the customers