Mr Chadha noted that Shimla is getting popular because it is ideally situated for road trips to nearby destinations. “Shimla is poised to receive the growing influx of domestic tourists and destination weddings,” he said. Mr Gupta said: “We are building one of the largest hotels in the hills in the heart of Shimla and so we had to choose a partner with the ability and experience to manage large luxury hotels. We are delighted to get ITC Hotels on board with their Mementos brand and are extremely confident that this alliance will deliver an outstanding luxury experience to guests.”

Mementos Shimla comes with a massive 7,500 square foot pillarless banqueting space to cater to the ever-growing demand for destination weddings in the hills. It is also equipped with a state-of-the-art fitness centre that overlooks an all-weather swimming pool and spa.