"When I started working with weavers about 9-10 years back, they used to do simple bootis, very small border, which was not very appealing. It was those kinds of saris which 60 or 70 years old ladies used to wear. But now with the help of designers, weavers are trying new technique, designs and colours," Shah said.

And there is a lot of variety too. "We did a lot of fusion in khadi with various contemporary designs. People's mindset towards khadi has changed, especially when they get varieties in terms of western designs and cuts," said the designer. If the fabric has become popular, Prime Minister Narendra Modi batting for khadi too has helped.

"I was told that khadi sales increased by almost 125 percent. I urged people to purchase khadi last time. I never said become khadiwadi, but I said buy some khadi. There was increase in khadi (sales)," he said October 3 on the "Mann Ki Baat" programme on All India Radio.

Shreya Bhattacharya, deputy Manager, Handlooms & Handicrafts, National Skills Foundation of India, says: "With the hopes of the nation resting on the current government, it is a very welcome statement. Promotion of home industries like khadi shall ensure a robust economy and ensure development of the remotest corners of the country." "Khadi and village industries are the major employers in the country, with khadi exports alone having reached the mark of Rs.770 million (Rs 77 crore)," she added. The fabric is attracting youngsters and Shah says the fabric is an alternative for georgette, chiffon and net.