Shri Venkaiah Naidu, Minister for Information and Broadcasting has announced 90% subsidy for North Eastern states and 75% subsidy for other states in setting up of community radio stations. The community radio station is an extraordinary medium which disseminates information in localized content. He also mentioned that a new dedicated Doordarshan channel Arun Prabha would also be launched in the first part of January 2017. The channel would show richness, variety and diversity of local culture and would seamlessly integrate North East with the entire country. Mr Naidu mentioned that the Government of India would formulate National Information and Communication Policy in consultation with States for a comprehensive and integrated approach toward communication and information dissemination. Speaking about the Most Film Friendly State Award incorporated last year in the National Film Awards, Shri Naidu said that states should focus on this new initiative as it would not only enhance revenue but also boost tourism in the state. In this context, he also announced earlier today a cash component of Rs 1 crore for the Most Film Friendly State Award.