Apple enthusiasts are known to swarm company stores and form long queues in the hours before any big launch and the scene at retail stores across the US with the availability of stunning iPhone 7 and Apple Watch Series 2 was no different in September in Long Island, New York. The iPhone 7 was launched in 28 countries in September—the biggest launch of an Apple device yet. “We are very excited. The atmosphere is amazing and the response is huge,” said Andrews who works at Apple Store at Garden City. It will be available for sale in India from October 7. At the stroke of 8 a.m. amid clapping from Apple employees and cheers from iPhone 7 wannabes on a sunny morning, the craze to catch hold of a handset was visible from the word go. To get an iPhone 7, one had to register first and then, be part of the growing queue. The scene at Apple Store in Roosevelt Field, Garden City in Long Island was similar to the flagship ones at Fifth Avenue near Times Square, Apple Grand Central and Apple SoHo which were swamped by long queues.

—Nishant Arora