June 2016 \ News \ BUSINESS AND GOVERNANCE
BUILDING INVESTOR DECK

There are several ways to build an investor deck for seed round. There is no perfect deck, of course, but all successful decks are short and clear.

Solution: What is your insight? What is unique about it? Be very specific. If your solution involves a platform / defensible technology, be sure to illustrate it. Add another slide, if that makes sense.

Demo: Show, don't tell. Embed a one-minute demo video of your solution. Make it awesome. Be product obsessed.

Traction: State key metrics that drive your business. Show charts, make them awesome. Speaking to your metrics and growth is important. Even if your traction isn't huge, speaking to it illustrates you are metrics driven. Investors want to back metrics-driven founders.

Business model: Describe clearly how you are making money or planning to make money in the future. If you don't know yet, be ready to explain which key metric is important for your business and why.

Competition: Avoid magic quadrants, they are tired. Instead, list all your major competitors and highlight their strength. Then below, explain in 0ne line what makes you different.

Opportunity: Describe your addressable market, and size it. Give clear backing to how you arrived at the numbers. Avoid top down analysis: we are in $X billion market. Instead, show clearly what the actual addressable market is. Attach bottom up / unit-economics analysis to back the number.

Financing: Describe how much you are raising, and what milestones you will achieve with the money. Good growth milestones are revenue, customers and users. Each financing is done to get you to either profitability or, more likely, another financing. This is why it is important to get the milestones right.




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