On being asked about reports of Patanjali cutting into the market share of multinational FMCG companies, Ramdev said: "We have created our own market. We have not eaten into other companies' share." "We are totally vegetarian," the yoga guru said, but added that Patanjali will overtake brands like Colgate, Nestle and Pantene in terms of sale this year. "Our products like 'dant kanti', 'kesh kanti' and ghee are doing very well. We rely on quality, purity and low prices. We will be able to compete with Unilever in another 1-2 year," he added. Asked the reason how Patanjali Ayurved is managing to grow exponentially at a time when other FMCG companies are fighting for market share, Ramdev said: "We do not have paid brand ambassadors. Wrestler Sushil Kumar, who features in Patanjali's ghee add, did the advertisement for free. I am brand ambassador of the company for free."

Patnajali intends to have 4,000 distributors, 10,000 Patanjali stores and 100 mega stores in the country this year. The company's plans also include investing Rs.150 crore for setting up of an ayurveda clinical laboratory for animal and human trials, Balkrishna said. The 1,200 Patanjali clinics across the country will be linked to an online system to be able to collate the patient data effectively, which can be used for research, he said. Another Rs.500 crore will be invested on research and improvement of the indigenous breeds of cows in the country, he said. The company's bigger plans include foraying into the education sector with 500 schools and a university.