India is the second most populous country in the world. The dynamic nature of the country opens up huge opportunities for business. The market is extensive and demand is huge, thus providing a strong basis for business in India. Bangalore is an ideal city for starting business in India. It has a unique culture of mentoring, with a high density of entrepreneurs and investors. This maintains its good reputation created by cutting-edge technologies and quality infrastructure which make work much easier and that in turn attracts many foreign companies to India.

The incubator is located in Jalahalli, right next to Peenya, which is the largest production hub in South Asia. This location provides excellent transport links and is situated just a few kilometres from an international airport. It offers premises in modern offices, full legal, accounting, marketing and business services and other facilities with the guarantee of the Czech Embassy. AMSP has organised the project with the support of an Indian partner, Pushpak, the Czech company LIKO-S and CzechTrade.