How To Have Your Voice Heard
Thursday June 5 saw the latest event held by Women Empowered. The theme for the night was on how one could harness the power of the internet and social media and posed the question that in a world on 7 billion people can one person really have their voice heard?
Reena Ranger welcomed the guests and explained the rationale of the evening’s event by saying “When we first pictured this event it was through the somewhat naive and narrow lens of how social media has transformed people's ability to start ventures from home or anywhere and how it can be used to differentiate and market those ventures to a wider audience at a relatively low cost and with relative ease. Enterprises can now tap into markets and geographical locations they may have never heard of and reach more people than they could ever have imagined all with the touch of a button. But recent events in India, Pakistan, Syria and Sudan have really shown us what people power and social media can do. It can bring worldwide attention to causes and events that have been taking place for decades but just have been unspoken and or unseen by the world because there was no way to get the message out to so many, so quickly. But social media has now changed that – our eyes and ears can now be opened in real-time.
The speakers for the evening were Rupa Ganatra who is the co-founder of Men's e-commerce site Yes-Sir.com and brandussocial.com, which organises Social Media and Digital conferences for the fashion and beauty industry, Farzana Baduel is the founder and managing director, Curzon PR, a London-based strategic public relations and digital communications agency and Sunny Hundal, author, journalist, blogger and academic. He is best known as the former editor for the UK's most popular centre-left blog 'Liberal Conspiracy'.