February 2015 \ Diaspora News \ Indians in USA
Americans know nothing about Sikhism: Study

By Arun Kumar

The study was developed to provide Sikhs a foundation for awareness-based initiatives that dispel the misperceptions that have driven the dramatic rise of hate-based violence against Sikhs since 9/11.

“This landmark study will help the Sikh community by giving us the ability to educate Americans in a way that is both relatable and effective,” said Gurwin Singh Ahuja, Co-Founder of NSC.

“We want to make sure that we pave a way for a conducive environment for our future generations so they don’t have to take off their turban to hide or to feel sorry for their identity,” said Rajwant Singh, a co-founder of the NSC.

Researchers found that when survey respondents were given information about Sikh history and beliefs, their impressions grew from “neutral” to “warm.”

Groups with the most significant change in views included Republicans, Hispanics and Americans ages 65 and older.

“When people learn this information, it creates a fundamental change in the way they think about Sikhs and it’s transformative,” said Geoff Garin, president of Hart Research Associates.

Conducted in August and September 2014, the study included information from three focus groups consisting of white Americans with mixed levels of education.

It also covered a nationwide survey of 1,144 non-Asian Americans conducted in August and September 2014.




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