PWM enters Indian market
Indian-American publishing group Parikh Worldwide Media (PWM) has acquired ITV...
Indian-American publishing group Parikh Worldwide Media (PWM) has acquired ITV Gold cable TV channel with plans to enter the Indian media market. Announcing the acquisition in New York in April, PWM Chairman Sudhir Parikh, said: "We will have tie-ups with digital platforms in India to launch ITV Gold before we penetrate the cable markets there with informative news shows and programs that will give insight into the Indian diaspora and their issues in the US.” With the acquisition of ITV Gold, PWM now has a presence in print, online and electronic media making it a premier Indian-American media house, a company statement said.
Launched in 1985, New York-based ITV Gold (International Television Broadcasting) is the first 24A-7 cable TV channel in the US to deliver news about India, Indian-Americans and South Asians, according to the PWM news release. ITV Gold portfolio includes Vision of Asia that was started in 1976 and is the longest-running Indian-American TV programme in the US.