March 2014 \ Publications \ BOOK
Entrepreneur’s Road Map

Everyday Entrepreneur Making it Happen Publisher: Dundurn Press, Toronto Author: Fred Dawkins Price: $19.99 £13.99 Pages: 182

 “Everyday Entrepreneur offers a simple but effective road map anyone can use to take the fear out of following their entrepreneurial dreams.”

—Monica Mehta, award-winning author of

The Entrepreneurial Instinct and INC Magazine columnist

“Fred Dawkins employs a likeable cast of characters and the simple setting of Canadian cottage country in July to convey a complex set of ideas ranging from the nature-versus-nurture debate (are entrepreneurs born or made?) to a variety of essential how-to entrepreneurship skills to specialty topics such as gender, leadership, negotiation, and team formation, as well as the important role of entrepreneurship in the global economy. His casual, easy-to-read writing style belies the critical importance of his subject matter. Not just potential entrepreneurs but also governments, big companies and business schools in the West must adapt to the new relity of an increasingly educated and ambitious middle class in so-called developing countries and take immediate steps to reinvigorate our large population or underutilized problem-solvers in order to remain competitive and continue to enjoy increasing prosperity. As Sam would say: It is not a question of if, but rather how.”

—Ajay Agrawal, Peter Munk Professor of Entrepreneurship at the University of Toronto’s Rotman School of Management, founder of the Creative Destruction Lab for entrepreneurs, and co-founder of The Next 36 entrepreneurship programme

“Technology entrepreneurs all too often focus only on different ways of acquiring customers, equity value, and raising venture capital money. What is lost in the discussion is all the human issues you will face as you build your business. Fred Dawkins offers a perspective that I think is missing in the current international discussion around entrepreneurship and one that I think founders of technology companies need to consider at an early stage.”

—Jesse Rodgers, Director of the Creative Destruction Lab at the

University of Toronto, building of VeloCity at the University of Waterloo,

and co-founder of Tribehr.com

“The analyses of factors dominating business and society are insightful and demonstrative. Fred Dawkins has a wonderful capacity to put things in perspective, a writing style that is captivating and his command of the English language speaks for itself. I believe this will make a great college text book since it would inspire great discussions — arguments? I’d love to be teaching from it. Also a great question and answer book for would-be entrepreneurs.”

—Dr Freeman McEwen, Dean Emeritus, University of Guelph

 




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